What Will China CIQ Logo Do For Me? Not Much
16 08 2007Okay now we have the China CIQ logo, what value will it have for me, the consumer? Not much.
In the U.S. we have the USDA logo or bug that certifies meats, chickens etc. What value does it have to me as a Chinese consumer? Not much. Or what value does it have for me as a Japanese consumer? Not much.
Logos of quality assurance are many, but what value does it have for me, the consumer? Not much.
How often do we pick up the newspaper or hear on TV about product that is tainted, that has a Logo for quality inspection? It is almost a daily occurance, mad cow, bird flu, e. coli and so on. Us Beef is banned off and on in Korea, China or Japan or some other country because of BSE (Mad Cow), or lack of specific testing that is required in that country.
So why is China so keen on their CIQ logo?? What extra value or benefit will it give me, the consumer? Not much. Will it create more nutrition? Will it help my diabetes? What will it do for my good health? Not much.
Will I feel better about China food imports now that it has a CIQ Logo? Will I eat more food from China with the CIQ Logo? Will it really be safer?
Is a 3rd party audit a safer bet?
A lot of questions that only the consumer can answer because she/he is the ultimate decision maker.
Technorati Tags: Noon International, China CIQ, BSE, mad cow, bird flu, CIQ Logo
