Wei Ji China Food Safety Crisis
22 10 2007We have just returned from Anuga (Cologne, Germany) where Lily Noon presented a speech covering China. She presented her speech to a group of over 250 people attending the Golden Ice Crystal Awards on October 16. She gave a short brief overview of China and how it has progressed over the last 25 years. The key focus of the speech was based on the word crisis. In Chinese the word crisis (WeiJi) is composed of two characters. One is danger and the other is opportunity. She masterfully weaved and articulated her speech around this topic and explained how the current difficulties in China are creating a crisis but it is in reality an opportunity to improve dramatically and excel into to the future. So what appears as danger today is in reality an opportunity to make a dramatic leap forward in food safety.
Perhaps we can all learn from the word WeiJi (crisis) and remember that a crisis is only a hidden opportunity.
Technorati Tags: Noon International, weiji, China, food safety, crisis
