I found the following poll conducted by the Japan Youth Research Institute very intriguing. The poll indicates the following percent check for food safety:
- Chinese 41.6 percent
- South Koreans 19.9 percent
- Americans 17.5 percent
- Japanese 13.0 percent
My question is how do they check for food safety? I have never seen a sticker or other marking indicating the food is safe. Or does it mean that some societies just expect the food to be safe and there is no need to check for food safety. In Noon International dealings with frozen food exports we find that the Japanese border on fanaticism when it comes to food safety, why the disparity with the poll? Perhaps because we at Noon are not dealing with the end user.
The survey also asked if they bought food based on the health benefits, such as organic food. Again the results are interesting:
- Chinese 75.6 percent answered yes.
- Japanese 34.2 percent answered yes.
I know that through the centuries the Chinese have been conscious of health benefits. If you have ever been entertained by the Chinese, then you know how they will always tell you this food is good for such and such and this is good for that. So their response is normal. However seeing the Japanese response of only 34.2 percent seems strange. They always seem to go overboard if there are certain benefits derived from a food. If you tell them broccoli is good for cancer then they all run to the stores to buy broccoli. Fanatical.
What does it all mean?? It is just one of those mysteries.
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